The collection consists of the GUMI ONE, which features a silky smooth handcrafted acetate frame with a speedy contour, inspired by the energy of urban life. It is launched alongside the GUMI TWO, a stainless steel frame with a tighter look. A fierce accessory for all occasions.

The campaign draws inspiration from urban lifestyle, capturing the essence of everyday city moments. It embodies bustling streets and spontaneity. Each shot tells a story of individuality celebrating life in the city.

Videographer: Dario Caporaso - Assistant: Luca Birindelli - Makeup Artists: Anastasia Boukli, Andrea Johanne - Models: Monica Abel, Sebastian Marott, George Pakalidis, Mariko Siig - Sound Design: Philip Bodor - Photographers: Ludwig Braun, Oskar Rytter - Website Designer: Robert David - Graphic Designer: Toby Friedman - Scout: Matija Max Vidovich